Partnerships
Partner with The 1912 Society
The most engaged Cardinals audience in Louisville — because they chose to be here, and 250+ of them pay to be. Local-first, year-round, and impossible to reach with a billboard.
- 1,450+members
- 250+paying subscribers
- 17%paid conversion
- Year-roundengagement — not just game day
Ways to partner
| Opportunity | What it is |
|---|---|
| Community sponsorship | Named presence in the community, with shout-outs where they fit naturally |
| Event sponsorship | Watch parties, tailgates, and meetups — including our Nashville kickoff tailgate |
| Newsletter placement | A spot in our game-week email to the list |
| Merch collaboration | Co-branded drops through the 1912 Society store |
| Prize sponsorship | Pick'em leagues and trivia nights — free to play, prize-supported |
Who we reach
Local-first: Louisville and Kentuckiana, heavily 25–54, sports-spending households who show up all year — not just on Saturdays. Sponsors receive aggregate stats only; we never share member data.
Good fits
Restaurants and bars hosting watch parties · local breweries and beverage brands · apparel and outfitters · financial, home, and auto services that want trusted local goodwill · ticketing, travel, and anyone chasing the Cardinal-fan household.
Let's talk
Tell us what you're trying to reach and we'll build something that fits — no rate-card games, no fluff.