Matt McGavic — Media & Talent
The voice and the face: player interviews, coach access, practices, game coverage, and the weekly show.
About The 1912 Society
A private membership community for Louisville Cardinals fans — insider scoops, live game chats, recruiting coverage, and a weekly show. 1,450+ members, entering our second season. Built by three fans who decided Cardinal fandom deserved better than a comment section.
The Founders
Jacob "Doc" Dockery — Product & Community
The builder: community experience, the brand, and the systems that make 40+ channels feel like a clubhouse instead of chaos. Partnership contact: the1912Society@gmail.com
Jason Shultz — Business & Partnerships
The operator: revenue, partnerships, and keeping the lights on so members only ever see the fun part.
Where the money goes
The 1912 Society is a Kentucky LLC. A meaningful share of membership revenue is committed to supporting Cardinal athletes through NIL partnership — being a member literally backs the program you cheer for.
An independent fan community. Not affiliated with, endorsed by, or sponsored by the University of Louisville.